![]() Research: Next, the team will need to do research.It may start with a brainstorming session. Ideation: A campaign or project will need an idea.For a marketing team, this may look like this: How many phases will the project move through from ideation to execution? That's what you need to figure out first. The three most important elements of successful project planning are. Once you have the green light to proceed, continue onward. Would our time be better spent on something else? If the answers to questions one and two aren't clear, this third question is worth considering.Will completing this work result in achieving our goals? What will this project help accomplish?.Is this project part of our overall marketing strategy? If not, then what is its purpose?.To determine if your project is even worth pursuing, answer these questions before moving forward: This means any marketing strategy that starts by focusing on tactics first is doomed from the get-go. That said, however, doing work that drives results is much more difficult. Fundamentally, your tactics serve your goals to achieve results. To achieve real success, marketers must focus on big-picture things rather than small item tactics. Lots of marketing teams mistake sheer activity as being successful. It's easy to spend a lot of time looking busy. What are project management plans and how can they help marketers manage workflows? Click To Tweet First, Validate Whether the Project Is Worth Executing See what it can do for your marketing team now. It's a family of agile marketing products that will help you stay focused, deliver projects on time, and make your team happy. The best way to develop processes that build consistency into your marketing operations.īy the time you're done, you'll be coordinating projects with the best of 'em.ĬoSchedule is the only way to organize all your marketing in one place.What makes checklists so valuable for keeping projects on track.How to map marketing timelines from ideation to measurement.Best of all, they don't have to be difficult to document. They're your roadmap toward success, helping teams visualize how to achieve success, from start to finish. That's where project management plans come in. If your goal is the destination, then you need a guide on how to reach them. Think about it like planning a trip. You need to know where you're going before you start driving, right? Otherwise, you're liable to get lost and waste time. The same applies to marketing campaigns, too. It's worth the effort, though, and developing strong organizational and leadership skills is invaluable. Planning project phases, allocating resources, and overseeing workflows is challenging. If that sounds like you, you'll need to develop new skills to keep our teams and processes organized. Project management can be intimidating at first.Īs marketers, we are often more comfortable executing work, rather than managing how it gets done.
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